PBS Digital Studios | How To Be Creative | Off Book

Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Not the left-brain/right-brain binary that we’ve come to believe, being creative is considerably more complex, and requires a nuanced understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.

Introducing the Melbourne Remote Control Tourist

What if you could go before you go? The remote control tourist.

NBA | Jingle Hoops

Special edition Christmas Day uniforms available for all 30 teams at NBAStore.com. #JingleHoops #NBAXmas

Volvo | Jean Claude Van Damme Split

EPIC!

In the ad, Van Damme does a stunt that is truly insane, involving an epic split between two Volvo trucks.

The ad is designed to show off the trucks’ Volvo Dynamic Steering

Use Your Anger To Smash Creative Blocks

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By David Burkus 

 

Hall of Fame basketball player Michael Jordan is famous for his world-class talent, but what set him apart from his peers was that MJ knew how to get angry. And Michael Jordan was always angry.

Jordan would famously invent and exaggerate grudges to help fuel his competitiveness. As Wright Thompson wrote in ESPN Magazine, “This started at an early age… His whole life has been about proving things, to the people around him, to strangers, to himself. ”

Life can throw us frustrating circumstances out of our control that can serve to derail our creative process. Bad news like this is often totally out of our control and can serve as a source of despair or anger. We feel upset, angry, and alone. We hardly feel like creating.

Despite what happens in our personal life, our professional life still needs us to create. The events that bring us down are often outside of our control, but there is something we can control: how we work. New evidence suggests that negative emotions might just help our creative abilities in certain areas. Specifically, when you’re in a bad mood, the bad mood is an asset best used to attack a creative block.

The research comes from a trio of European professors who studied the habits of over 100 creative professionals. They asked these creatives to keep a diary of their emotions for a week. At the beginning and the end of every day, the professionals would rate their level of positive emotions (inspiration, excitement, alertness) and their level of negative emotions (stress, hostility, guilt). Interestingly, the most productive participants reported positive emotions at the end of the day, but also noted that they started their most productive days with negative emotions. In other words, they channeled their anger into their work.

The most productive participants started their most productive days with negative emotions.

One possible explanation is focus. Past research suggests that negative emotions help narrow our focus to specific tasks or projects and even persist longer on those projects, especially when it comes to getting rejected. Perhaps the initial negative emotions were actually helping the professionals keep their mind focused on their work longer, digging deeper into the problems they might be facing and generating better solutions.

To test this idea, the same researchers asked a different group of participants to try their hand at a brainstorming task—listing as many ideas as possible. Before brainstorming, however, the participants were randomly assigned to write a biographical essay recounting either a positive or negative event in their life. Just like the creative professionals in the first task, the participants who reflected on a negative event performed better, listing more ideas that were also more varied and original. Even though their essay writing had no relationship to the brainstorming task, the negative emotions they experienced put them in a better mood to focus on the problem and think up solutions.

The implications of this research are significant. The evidence suggests that certain moods are better suited to certain tasks. When you’re in a bad mood, it may be best to return to a particularly difficult problem or a project that has stalled out. Think of the negative emotion as fuel that you can burn on the path to creation. The negative emotions might just help you dig deeper into the problem and find a solution your happier self would never have uncovered.

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Redbull | Danny MacAskill’s Imaginate

One of my favorite riders. Check out the short film that is truly Greative.

For a deeper look at Imaginate, check out: http://goo.gl/8YQdR

Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill’s Imaginate sees Danny take a completely different approach to riding. Enter Danny’s mind and enjoy.

Song: http://goo.gl/LkdlE
Houston – “Runaway”

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Carrie | Telekinetic Coffee Shop Surprise

A great experiential idea to promote a movie.

What if telekinesis was real? How would you react? A hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event.

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Hot Pockets | You Got What I Eat | Kate Upton & Snoop Dogg

Hot Pockets® brand sandwiches present: “You Got What I Eat” (“Just a Friend” parody) ft. Kate Upton, Snoop Dogg, Oliver Cooper, Bow Wow & KevJumba.

Who’s got what Kate eats? The Butcher and his new premium cuts of meat… or the Baker and his new buttery seasoned crusts? Show your love for #TeamMeat or #TeamCrust at: http://www.HotPockets.com/HotterPockets

FULL LYRICS:

One, two, three to the heat

Stop counting sheep,

And move your feet to the beat

I bet you’re wonderin’

“Who are you?”

The baker who made new

HOT POCKETS come true

Now let me give you an introduction

To the Master Baker of this production

You know he bakes here

You know he bakes there

He be baking all day

I bake everywhere

Wanna bake with me?

Then come on in

We light up taste buds

From beginning to end

My buttery seasoning so hip

It drips

Tastes so good

Gotta lick your lips

Smell my savory garlic

but don’t disturb

The garden where I grow

flavor-fantastic-al herbs

…his flavor-fantastical herbs.

YOU… YOU Got What I Eeeeaaattt!

You say you’re just a baker

But you’re my HOT POCKETS maker

Oh baby, YOU… YOU Got

What I Eeeeaaattt!

You got the hot buttery crust

I need your hot buttery crust

Hold up, hold up

My friend’s gotta beef with you

Take a step back baker

The Butcher’s coming through

I see you like the crust

well I like it too

But without my premium meats

You got nothing to chew

See I’m the Master Butcher

And I bow down to zero

Online they call me

The 8-Bit hero

I fly cross the land

So my flocks are protected

Try to come for my beef

And ya gonna get rejected

Cuz if you step to me

Ya gonna get stuck

As your head takes a buck

From pepperoni nun-chucks

He’s got premium meats,

The cream of the crop

Welcome to my B.I.G.G.

Butcher’s shop…..ya heaarrdd

YOU… YOU Got What I Eeeeaaattt!

You make the Steak and Cheese

That brings me to my knees

Oh baby, YOU… YOU Got What I Eeeeaaattt!

The flavor is so sweet

You know how to spice that meat

Now I know the Butcher

Likes to take credit for the show

But there’s a reason that my bakery

Is rollin’ in the dough

Listen little baby

Don’t fall for the cuts

It’s the buttery crust

That makes you want it so much

Don’t listen to him, girl

He’s been baking too long

It’s my premium meats,

that make your lips sing a song

When that sauce heats up

The pepperonis do the rest

It’s exactly why my new

HOT POCKETS are the best

No no no… YOU, both Got What I Eeeeaaattt!

I love your buttery crust

But I love that meat just as much

Oh YOU… both Got What I Eeeeaaattt!

You got all my hot treats

You both make me complete

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Coca-Cola | Roll Out Happiness

Think Summer is over? Not yet! Coca-Cola wants to brighten your day by Rolling Out Happiness. Watch as the Coca-Cola truck creates an instant park in an otherwise gray city square. Simply take off your shoes and open happiness for another way to brighten a gray day. Join Coca-Cola as we brighten gray days in cities across the world.

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Yahoo! JAPAN | Hands On Search

The Internet is visual and auditory.
What if the sense of touch became possible? What does the future look like?
To portray that sort of future for the internet, Yahoo JAPAN integrated the
“Search” function with a 3D printer and developed the “Hands On Search” machine. The item you search comes out as a solid object by this search. This is the first step towards a new search.

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Virgin Mobile | Blinkwashing

I have to say that Blinkwashing from Virgin is one of the best digital ideas I have seen. Take a look at the ad for yourself.

You have to set up webcam but it is quick and easy.  The video starts off with a pretty straightforward introduction about Virgin Mobile’s new plan.  The host explains that it’s not your fault for not switching to Virgin mobile, but in fact it’s your brain’s fault because not many people know enough about Virgin Mobile to trust the company enough to make the switch. By this time most people need to blink, this is where the blinkwashing kicks in.  It’s an evolution of the “Retrain your brain” campaign that ran previously.  Each time the user blinks, the scene changes randomly (there are 25 scenes in total).

Enjoy.

 

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Cornetto | Love Plane

Cornetto launched the first airplane with a banner that is connected to Twitter, so summer lovers could declare their love in front of everyone on the beaches of Spain.

Cornetto Love Plane. Coming soon to a beach near you!

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Chipotle | Scarecrow

Watch “The Scarecrow,” the companion film for Chipotle’s new app-based game. Then download the free app at http://www.scarecrowgame.com and join the quest for wholesome, sustainable food.

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This Is SportsCenter | Calvin Johnson

One of the best sports campaigns in history. ESPN Sports Center commercials never fail to entertain.

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To Me Marketing Is About Values – Steve Jobs

Lets stop talking about ourselves and build GREAT brands that matter to consumers. Create brands that talk about and act upon values they love and not about themselves. If your brand isn’t interested  in connecting with consumers and inspiring something in the world, then the chances of connecting with with them are pretty slim.

Who’s with me?

To me….marketing is about values! This is a very complicated world. it’s a very noisy world. and we’re not going to get a chance to get people to remember much about us. No company is! and so, we have to be really clear on what we want them to know about us.

Now apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats.

Not just in this country, but all around the globe. But even a great brand needs investment and caring if its going to retain it’s relevance and vitality. And the apple brand has clearly suffered from neglect in this area in the last few years. and we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike! Remember, nike sells a commodity. They sell shoes!!!

And yet, when you think of nike you feel something different than a shoe company.

In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than reebok’s air soles. What does Nike do in their advertising? They honor great athletes. and they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it…!

So…when i got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that i was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “our customers want to know who is apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But apple is about something more than that! apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world, are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that apple believed in at its core, are the same things apple really stands for today.

And so we wanted to find a way to communicate this. And what we have is something that i am very moved by. It honors those people who have changed the world. Some of them are living — some of them are not. But the ones that aren’t, as you’ll see, you’ll know that if they ever used a computer it would have been a mac!

And the theme of the campaign is “Think different.” It’s honoring the people who think different and move this world forward . And it is what we are about. It touches the soul of this company.

So – I am gonna go ahead and roll it, and I hope that you feel the same way about it i do!

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Old Spice | Unnecessary Freshness

The NFL season is back and with it comes new work for Old Spice from Wieden+Kennedy Portland. GREATIVE GENIUS, it’s hard to stop watching.

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Southern Comfort | Dance | Whatever’s Comfortable

The fourth spot in Southern Comfort’s Whatever’s Comfortable campaign via agency W+K New York. This commercial just make me feel good, ENJOY.

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Nike Free Flyknit | Live Knitting

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Advertising Agency: Wieden + Kennedy, Shanghai, China

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Chez Restaurant | VS

Advertising Agency: Y&R, São Paulo, Brazil

Chief Creative Officer: Rui Branquinho

Executive Creative Director: Flávio Casarotti

Creative Directors: Rui Branquinho, Flávio Casarotti

Art Directors: Daniel Salles, Jose Neto

Copywriter: Samir Mesquita

Illustrator: Zombie Studio