Category Archives: Promotion

Volkswagen GTI Bannerbahn

If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”.

The campaign connects paid banner media space with the real world by challenging the user to catch a Volkswagen Golf GTI. Click on the zig-zaging car that is actually driven by a real driver in the real world. Oh, and if you succeed you can actually win the real car.

Volkswagen Bannerbahn is another great concept that bridges digital with reality.

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Ford | Looking For Champions

Ford was looking for the next champion. So they placed a Cup in the middle of the street and challenged people to try and lift it. But there was a catch…

Watch what happened in this initiative activation by Ford, Official Sponsor of the UEFA Champions League in association with Escolinha do Figo. Find out more at http://www.aprocuradecampeoes.pt

Credits:
Brand: Ford Portugal
Agency: Wunderman Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: “Ford Fado Blues” (Miguel Cervini and André Rodrigues) and “Time to Go” (Glockenwise)
Approval: Pedro Monteiro

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Philips Walita | Fruit Mashup

To promote Philips ultimate blender, Ogilvy Brazil created some incredible blends too: fruits with two flavors.

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Coca-Cola | Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—”yes”, the Coca-Cola can itself.

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Axe | Apollo Campaign

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products. Oh, and they’re sending 22 guys from around the world into space too through the Axe Apollo Space Academy. That is GREATIVE at it’s best.

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Coca-Cola | Mini-Me (3D Printing)

Coca-Cola Israel Launches Its New Mini Bottle, by offering 3D printed mini versions of YOU.

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