Category Archives: Case Study

Yahoo! JAPAN | Hands On Search

The Internet is visual and auditory.
What if the sense of touch became possible? What does the future look like?
To portray that sort of future for the internet, Yahoo JAPAN integrated the
“Search” function with a 3D printer and developed the “Hands On Search” machine. The item you search comes out as a solid object by this search. This is the first step towards a new search.

Tagged , , , , , , , ,

Cornetto | Love Plane

Cornetto launched the first airplane with a banner that is connected to Twitter, so summer lovers could declare their love in front of everyone on the beaches of Spain.

Cornetto Love Plane. Coming soon to a beach near you!

Tagged , , , , ,

Volkswagen GTI Bannerbahn

If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”.

The campaign connects paid banner media space with the real world by challenging the user to catch a Volkswagen Golf GTI. Click on the zig-zaging car that is actually driven by a real driver in the real world. Oh, and if you succeed you can actually win the real car.

Volkswagen Bannerbahn is another great concept that bridges digital with reality.

Tagged , , , , , , , ,

Ford | Looking For Champions

Ford was looking for the next champion. So they placed a Cup in the middle of the street and challenged people to try and lift it. But there was a catch…

Watch what happened in this initiative activation by Ford, Official Sponsor of the UEFA Champions League in association with Escolinha do Figo. Find out more at http://www.aprocuradecampeoes.pt

Credits:
Brand: Ford Portugal
Agency: Wunderman Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: “Ford Fado Blues” (Miguel Cervini and André Rodrigues) and “Time to Go” (Glockenwise)
Approval: Pedro Monteiro

Tagged , , , , , ,

Philips Walita | Fruit Mashup

To promote Philips ultimate blender, Ogilvy Brazil created some incredible blends too: fruits with two flavors.

Tagged , , , , , , , , ,

Coca-Cola | Small World Machines | Bringing India & Pakistan Together

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

Tagged , , , ,

Coca-Cola | Ice Bottle

During its ice bottle giveaway in Colombia, Coca-Cola gave away an average of 265 frozen bottles an hour, the company says. Here’s how they did it: “Micro-filtered water” is poured into silicone molds, then frozen to -13°F. The ice bottles are shipped empty; servers fill them with soda right before handing them over. (So in fact it’s more like a bottle-shaped glass.) To prevent your delicate fingers from getting stuck to the ice, each bottle is wrapped with a branded elastic band, which Coca-Cola hopes you’ll wear as a bracelet after you’re done with your drink. That’s one way for the company to make the most of this marketing effort.

Tagged , , , , ,

Coca-Cola | Sharing Can

For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons. Twist, turn and share—”yes”, the Coca-Cola can itself.

Tagged , , , , ,

Leo Burnett Sydney | Census “Run That Town”

Run That Town is a strategy game with a twist. Use real Census data to discover who’s who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town – from the practical to the preposterous. What kind of leader will you be? Will you be treated to a ticker tape parade, or chased out of town by an angry mob?

Tagged , , , , , , , ,

Milka | Last Square

Milka

French customers of Milka chocolate recently got a disappointing surprise. When they opened their candy bars, they discovered one of the squares was missing. The culprit wasn’t a sneaky kid or supermarket mouse but the candy brand itself, which used the clever stunt to communicate its brand message: “Dare to Be Tender.”

Milka tapped Buzzman Paris for the “Last Bar” campaign. The effort centered on the notion that the last piece of chocolate is always the best one, so to encourage French consumers to be more “tender,” the brand was giving them the opportunity to give that very special morsel to someone they cared about. The wrapper just above that missing piece was printed with a special code, which people could enter online to have the chocolate bite delivered to the loved one of their choice. Or, if they weren’t as loving as the brand hoped them to be–they could always send it to themselves.

Tagged , , , , , ,

Axe | Apollo Campaign

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products. Oh, and they’re sending 22 guys from around the world into space too through the Axe Apollo Space Academy. That is GREATIVE at it’s best.

Tagged , , , , , , , ,

Astra | Bottletheatre

The Astra Bottletheatre.
Astra is Hamburg’s most loved beer and anti-premium. Its heart beats for its home turf, the red light district of St. Pauli. It was about time to solve one of St. Pauli’s biggest problems: The district has developed into a run-down area — littered with piles of empty bottles.
To change that, Astra simply changed the value of an empty bottle, giving people a good reason to clean up the streets themselves.

Tagged , , , , , ,

Ironage | Pulse Machine

A drink machine with rewards based on how hard you work out.

Tagged , , , , , , ,

Old Spice | Wolf Rodeo

Old Spice introduced a new wild collection of scents with an extensive campaign. The task was to implement the “Unleash your wild side” idea into an online display campaign. But how did they let people really unleash their wild side when they are sitting in front of their computer? Old Spice created a mobile controlled in-banner game. The banner generates a unique QR code that connects your mobile with the banner. From this point on you control the wolf aiming to shake Mustafa off.

Tagged , , , , , ,

ORPHEA | Billboard Trap

With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea Protection, a powerful insecticide spray for exteriors, wanted to demonstrate how to fight this annoyance outdoors. Their ideas was to transform a normal billboard into a huge insect trap.

Tagged , , , ,

Coca-Cola | Mini-Me (3D Printing)

Coca-Cola Israel Launches Its New Mini Bottle, by offering 3D printed mini versions of YOU.

Tagged , , , , , , , ,

The Safety Lab | Hope Soap

Thousands of people die every day in underdeveloped regions of diseases that could be prevented with regular hand washing. In South Africa, Y&R worked with the disadvantaged community of Blikkiesdorp in the Western Cape to promote hand washing by embedding toys inside bars of soap, creating “Hope Soap.”

Tagged , , , , , , , , ,

Austria Solar | Annual Report

Solar energy is the key area of business at Austria Solar: Service plan developed a surprising and attention-grabbing annual report for the Vienna-based organization that not only puts solar energy to paper, but also positions Austria Solar as a consistently innovative industry organization in the Austrian solar sector. Thanks to a special printing process, the content of the individual pages become visible when sunlight falls on them.

Tagged , , , , , , , ,

The EVOC | Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.

Tagged , , , ,

Core 4 | Every Like Is A Live Show

To launch their site, this Slovak advertising/online agency built the new Core4 website on an interactive “like” beacon! For every “like” they received someone from the agency would come by and personally thank you.

Tagged , , , ,