Category Archives: Ambient

Carrie | Telekinetic Coffee Shop Surprise

A great experiential idea to promote a movie.

What if telekinesis was real? How would you react? A hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event.

Tagged , , , , , ,

Coca-Cola | Roll Out Happiness

Think Summer is over? Not yet! Coca-Cola wants to brighten your day by Rolling Out Happiness. Watch as the Coca-Cola truck creates an instant park in an otherwise gray city square. Simply take off your shoes and open happiness for another way to brighten a gray day. Join Coca-Cola as we brighten gray days in cities across the world.

Tagged , , , , , , , , , ,

Yahoo! JAPAN | Hands On Search

The Internet is visual and auditory.
What if the sense of touch became possible? What does the future look like?
To portray that sort of future for the internet, Yahoo JAPAN integrated the
“Search” function with a 3D printer and developed the “Hands On Search” machine. The item you search comes out as a solid object by this search. This is the first step towards a new search.

Tagged , , , , , , , ,

Cornetto | Love Plane

Cornetto launched the first airplane with a banner that is connected to Twitter, so summer lovers could declare their love in front of everyone on the beaches of Spain.

Cornetto Love Plane. Coming soon to a beach near you!

Tagged , , , , ,

Nike Free Flyknit | Live Knitting

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Advertising Agency: Wieden + Kennedy, Shanghai, China

Tagged , , , , , , , , , , , , ,

Ford | Looking For Champions

Ford was looking for the next champion. So they placed a Cup in the middle of the street and challenged people to try and lift it. But there was a catch…

Watch what happened in this initiative activation by Ford, Official Sponsor of the UEFA Champions League in association with Escolinha do Figo. Find out more at http://www.aprocuradecampeoes.pt

Credits:
Brand: Ford Portugal
Agency: Wunderman Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: “Ford Fado Blues” (Miguel Cervini and André Rodrigues) and “Time to Go” (Glockenwise)
Approval: Pedro Monteiro

Tagged , , , , , ,

MINI | MINI Roller Coaster

The MINI Roller Coaster gave thrill seekers something to scream about as it turned the streets into a real life amusement park ride. Do you wanna go faster? Hell yeah! #MININOTNORMAL

The campaign initially started as a fun experiential campaign; however, the team liked the concept so much t hat they put production dollars behind it to film a video to share online. The campaign got some good reactions as onlookers took out their phones to take pictures and capture the stunt.

Be sure to check out the making of video for an exclusive look on how they did this campaign!

MINI Roller Coaster | The Making Of

 

 

Tagged , , , , , , , ,

Philips Walita | Fruit Mashup

To promote Philips ultimate blender, Ogilvy Brazil created some incredible blends too: fruits with two flavors.

Tagged , , , , , , , , ,

Coca-Cola | Small World Machines | Bringing India & Pakistan Together

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

Tagged , , , ,

Axe | Apollo Campaign

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products. Oh, and they’re sending 22 guys from around the world into space too through the Axe Apollo Space Academy. That is GREATIVE at it’s best.

Tagged , , , , , , , ,

Astra | Bottletheatre

The Astra Bottletheatre.
Astra is Hamburg’s most loved beer and anti-premium. Its heart beats for its home turf, the red light district of St. Pauli. It was about time to solve one of St. Pauli’s biggest problems: The district has developed into a run-down area — littered with piles of empty bottles.
To change that, Astra simply changed the value of an empty bottle, giving people a good reason to clean up the streets themselves.

Tagged , , , , , ,

Ironage | Pulse Machine

A drink machine with rewards based on how hard you work out.

Tagged , , , , , , ,

ORPHEA | Billboard Trap

With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea Protection, a powerful insecticide spray for exteriors, wanted to demonstrate how to fight this annoyance outdoors. Their ideas was to transform a normal billboard into a huge insect trap.

Tagged , , , ,

The EVOC | Indestructible Billboard

Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.

Tagged , , , ,

Core 4 | Every Like Is A Live Show

To launch their site, this Slovak advertising/online agency built the new Core4 website on an interactive “like” beacon! For every “like” they received someone from the agency would come by and personally thank you.

Tagged , , , ,

Cerveza Norte | FOTOSTOP

A 2012 classic activation.

Tagged , , ,

Coca Cola | The Social Robot

A robot avatar that participates in activities for you.
Share the happiness.

Tagged , , ,

KitKat | Kittu Kitsu Case Study Japan

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat’s Postal campaign. Kit Kat is known as ‘Kittu Katsu’ (Surely Win) in Japan. Nestle used that to its advantage and took out special packages for the postal office whereby people can wish each other through Kit Kat.

Tagged , , ,

Dove | Real Beauty Sketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Tagged , ,

Big Boss Brewing Company | The Last Barfighter

Created for Big Boss Brewing Company, Beercade is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Instead of being served by a distracted bartender, wired beer rep or harried festival worker, beer lovers get to fight until the end for a sample of Big Boss’s most popular beer brands.

Tagged , , ,