Category Archives: Activation

Woolies | Soweto Gospel Choir | Mandela Tribute

Well Done!

A South African chain store has laid on one of the most touching tributes to Nelson Mandela we’ve seen in the past week – and it was in the form of a flash mob.

Woolworths teamed up with the Soweto Gospel Choir, who posed as shoppers and store workers at the Parkview store in Johannesburg.

The choir then began an “impromtu” rendition of Asimbonanga [We have not seen him], singing:

Asimbonanga [we have not seen him]
Asimbonang’ uMandela thina [we have not seen Mandela]
Laph’ekhona [in the place where he is]
Laph’ehleli khona [in the place where he is kept]

Asimbonanga
Asimbonang ‘umfowethu thina [we have not seen our brother]
Laph’ekhona [in the place where he is]
Laph’wafela khona [in the place where he died]
Sithi: Hey, wena [We say: hey, you]
Hey, wena nawe [Hey, you and you]
Siyofika nini la’ siyakhona [when will we arrive at our destination]

The song was written during Mandela’s incarceration as a call for his freedom.

MIMI Foundation | If Only For A Second

20 cancer patients participated in a unique makeover experience.
They were invited to a studio. Their hair and makeup were completely redone.
During the transformation, they were asked to keep their eyes shut.
A photographer then immortalized the moment they opened their eyes.
This discovery allowed them to forget their illness, IF ONLY FOR A SECOND.

Introducing the Melbourne Remote Control Tourist

What if you could go before you go? The remote control tourist.

Carrie | Telekinetic Coffee Shop Surprise

A great experiential idea to promote a movie.

What if telekinesis was real? How would you react? A hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee shop as they witness a telekinetic event.

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Coca-Cola | Roll Out Happiness

Think Summer is over? Not yet! Coca-Cola wants to brighten your day by Rolling Out Happiness. Watch as the Coca-Cola truck creates an instant park in an otherwise gray city square. Simply take off your shoes and open happiness for another way to brighten a gray day. Join Coca-Cola as we brighten gray days in cities across the world.

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Yahoo! JAPAN | Hands On Search

The Internet is visual and auditory.
What if the sense of touch became possible? What does the future look like?
To portray that sort of future for the internet, Yahoo JAPAN integrated the
“Search” function with a 3D printer and developed the “Hands On Search” machine. The item you search comes out as a solid object by this search. This is the first step towards a new search.

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Cornetto | Love Plane

Cornetto launched the first airplane with a banner that is connected to Twitter, so summer lovers could declare their love in front of everyone on the beaches of Spain.

Cornetto Love Plane. Coming soon to a beach near you!

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Nike Free Flyknit | Live Knitting

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Advertising Agency: Wieden + Kennedy, Shanghai, China

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Volkswagen GTI Bannerbahn

If you have ever waited for the traffic lights to turn green while sitting in a Golf GTI, you know why people drive them. The GTI is about horse power and about speed. And this is exactly what Dutch agency Achtung! translated into a fun, playful campaign for the German car brand: Try to catch a GTI on the “Volkswagen Bannerbahn”.

The campaign connects paid banner media space with the real world by challenging the user to catch a Volkswagen Golf GTI. Click on the zig-zaging car that is actually driven by a real driver in the real world. Oh, and if you succeed you can actually win the real car.

Volkswagen Bannerbahn is another great concept that bridges digital with reality.

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Ford | Looking For Champions

Ford was looking for the next champion. So they placed a Cup in the middle of the street and challenged people to try and lift it. But there was a catch…

Watch what happened in this initiative activation by Ford, Official Sponsor of the UEFA Champions League in association with Escolinha do Figo. Find out more at http://www.aprocuradecampeoes.pt

Credits:
Brand: Ford Portugal
Agency: Wunderman Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: “Ford Fado Blues” (Miguel Cervini and André Rodrigues) and “Time to Go” (Glockenwise)
Approval: Pedro Monteiro

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MINI | MINI Roller Coaster

The MINI Roller Coaster gave thrill seekers something to scream about as it turned the streets into a real life amusement park ride. Do you wanna go faster? Hell yeah! #MININOTNORMAL

The campaign initially started as a fun experiential campaign; however, the team liked the concept so much t hat they put production dollars behind it to film a video to share online. The campaign got some good reactions as onlookers took out their phones to take pictures and capture the stunt.

Be sure to check out the making of video for an exclusive look on how they did this campaign!

MINI Roller Coaster | The Making Of

 

 

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Philips Walita | Fruit Mashup

To promote Philips ultimate blender, Ogilvy Brazil created some incredible blends too: fruits with two flavors.

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Coca-Cola | Small World Machines | Bringing India & Pakistan Together

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

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Coca-Cola | Ice Bottle

During its ice bottle giveaway in Colombia, Coca-Cola gave away an average of 265 frozen bottles an hour, the company says. Here’s how they did it: “Micro-filtered water” is poured into silicone molds, then frozen to -13°F. The ice bottles are shipped empty; servers fill them with soda right before handing them over. (So in fact it’s more like a bottle-shaped glass.) To prevent your delicate fingers from getting stuck to the ice, each bottle is wrapped with a branded elastic band, which Coca-Cola hopes you’ll wear as a bracelet after you’re done with your drink. That’s one way for the company to make the most of this marketing effort.

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Milka | Last Square

Milka

French customers of Milka chocolate recently got a disappointing surprise. When they opened their candy bars, they discovered one of the squares was missing. The culprit wasn’t a sneaky kid or supermarket mouse but the candy brand itself, which used the clever stunt to communicate its brand message: “Dare to Be Tender.”

Milka tapped Buzzman Paris for the “Last Bar” campaign. The effort centered on the notion that the last piece of chocolate is always the best one, so to encourage French consumers to be more “tender,” the brand was giving them the opportunity to give that very special morsel to someone they cared about. The wrapper just above that missing piece was printed with a special code, which people could enter online to have the chocolate bite delivered to the loved one of their choice. Or, if they weren’t as loving as the brand hoped them to be–they could always send it to themselves.

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Axe | Apollo Campaign

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products. Oh, and they’re sending 22 guys from around the world into space too through the Axe Apollo Space Academy. That is GREATIVE at it’s best.

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Astra | Bottletheatre

The Astra Bottletheatre.
Astra is Hamburg’s most loved beer and anti-premium. Its heart beats for its home turf, the red light district of St. Pauli. It was about time to solve one of St. Pauli’s biggest problems: The district has developed into a run-down area — littered with piles of empty bottles.
To change that, Astra simply changed the value of an empty bottle, giving people a good reason to clean up the streets themselves.

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Ironage | Pulse Machine

A drink machine with rewards based on how hard you work out.

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Coca-Cola | Mini-Me (3D Printing)

Coca-Cola Israel Launches Its New Mini Bottle, by offering 3D printed mini versions of YOU.

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