Virgin Mobile | Blinkwashing

I have to say that Blinkwashing from Virgin is one of the best digital ideas I have seen. Take a look at the ad for yourself.

You have to set up webcam but it is quick and easy.  The video starts off with a pretty straightforward introduction about Virgin Mobile’s new plan.  The host explains that it’s not your fault for not switching to Virgin mobile, but in fact it’s your brain’s fault because not many people know enough about Virgin Mobile to trust the company enough to make the switch. By this time most people need to blink, this is where the blinkwashing kicks in.  It’s an evolution of the “Retrain your brain” campaign that ran previously.  Each time the user blinks, the scene changes randomly (there are 25 scenes in total).

Enjoy.

 

Screen-Shot-2013-09-17-at-10.22.26-PM-640x360

Advertisements
Tagged , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: