Virgin Mobile | Blinkwashing

I have to say that Blinkwashing from Virgin is one of the best digital ideas I have seen. Take a look at the ad for yourself.

You have to set up webcam but it is quick and easy.  The video starts off with a pretty straightforward introduction about Virgin Mobile’s new plan.  The host explains that it’s not your fault for not switching to Virgin mobile, but in fact it’s your brain’s fault because not many people know enough about Virgin Mobile to trust the company enough to make the switch. By this time most people need to blink, this is where the blinkwashing kicks in.  It’s an evolution of the “Retrain your brain” campaign that ran previously.  Each time the user blinks, the scene changes randomly (there are 25 scenes in total).




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