Skittles has launched new television spot “Smile” via creative agency DDB Chicago.
In this spot two high-school girls wonder why a seemingly normal teenage boy won’t smile. After one of the girls approaches him to make him smile, we see that he doesn’t smile because his teeth are made of Skittles. The hero girl lays a huge kiss on the boy and some of his ‘Skittle teeth’ fall out into her mouth. Both now tasting the rainbow.
French the Rainbow. Taste the Rainbow.