Ford | Looking For Champions

Ford was looking for the next champion. So they placed a Cup in the middle of the street and challenged people to try and lift it. But there was a catch…

Watch what happened in this initiative activation by Ford, Official Sponsor of the UEFA Champions League in association with Escolinha do Figo. Find out more at http://www.aprocuradecampeoes.pt

Credits:
Brand: Ford Portugal
Agency: Wunderman Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: “Ford Fado Blues” (Miguel Cervini and André Rodrigues) and “Time to Go” (Glockenwise)
Approval: Pedro Monteiro

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