The MINI Roller Coaster gave thrill seekers something to scream about as it turned the streets into a real life amusement park ride. Do you wanna go faster? Hell yeah! #MININOTNORMAL
The campaign initially started as a fun experiential campaign; however, the team liked the concept so much t hat they put production dollars behind it to film a video to share online. The campaign got some good reactions as onlookers took out their phones to take pictures and capture the stunt.
Be sure to check out the making of video for an exclusive look on how they did this campaign!
MINI Roller Coaster | The Making Of