Astra | Bottletheatre

The Astra Bottletheatre.
Astra is Hamburg’s most loved beer and anti-premium. Its heart beats for its home turf, the red light district of St. Pauli. It was about time to solve one of St. Pauli’s biggest problems: The district has developed into a run-down area — littered with piles of empty bottles.
To change that, Astra simply changed the value of an empty bottle, giving people a good reason to clean up the streets themselves.

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