Old Spice introduced a new wild collection of scents with an extensive campaign. The task was to implement the “Unleash your wild side” idea into an online display campaign. But how did they let people really unleash their wild side when they are sitting in front of their computer? Old Spice created a mobile controlled in-banner game. The banner generates a unique QR code that connects your mobile with the banner. From this point on you control the wolf aiming to shake Mustafa off.
Old Spice | Wolf Rodeo