Similar execution as Biolit, one plays with the absence of insects the other absence of darkness.
I believe Biolit was first.
Advertising Agency: Ogilvy & Mather, Gurgaon, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajay Gahlaut
Creative Directors: Vikash Chemjong, Basab Tito Majumdar
Copywriters: Vikash Chemjong, Ajay Gahlaut
Art Director: Basab Tito Majumdar
Photographer: Pankaj Arora
Account Supervisor: Chandana Agarwal