A very simple idea that communicates the power and variety of products that Biolit offers, and what could be simpler than showing where Biolit is, flying and crawling insects are not.
Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Director: Jaime Mandelbaum
Creative Directors: Matthew Edwards, Marco Antonio do Nascimento, Jaime Mandelbaum
Art Director / Copywriter: Marco Antonio do Nascimento
Photographer: Adam Bartas